agencies
Deutsch Loses Prevacid Account to Euro
NEW YORK (AdAge.com) -- Interpublic Group of Cos.' Deutsch, New York, has lost another key account: ad duties for Novartis' heartburn medication brand Prevacid.
Despite Strong Sales, Mike's Hard Lemonade Moves Ad Business
CHICAGO (AdAge.com) -- Mike's Hard Lemonade has shifted its creative advertising account to ArnoldNYC, following a competitive review, according to people familiar with the matter. ...Alberto-Culver to Begin Review for Global Creative, Media Duties
BATAVIA, Ohio (AdAge.com) -- Alberto-Culver Co. is launching its first global creative and media review in a decade, but one key player won't be involved: ...Alberto-Culver to Begin Review for Global Creative, Media Duties
BATAVIA, Ohio (AdAge.com) -- Alberto-Culver Co. is launching its first global creative and media review in a decade, but one key player won't be involved: ...Why Agency Chiefs Should Outsource Business-Planning
The struggle to stay afloat has distracted agency CEOs from setting long-term business plans. Just as clients have done for years, agencies should consider outsourcing ...Dentsu Acquires 360i, Taking a Big Digital Shop off the Table
NEW YORK (AdAge.com) -- If you're looking to acquire a U.S. digital agency of scale, the pool of prospective acquisitions just got a bit smaller. ...Dentsu Acquires 360i, Taking a Big Digital Shop off the Table
NEW YORK (AdAge.com) -- If you're looking to acquire a U.S. digital agency of scale, the pool of prospective acquisitions just got a bit smaller. ...Dentsu Names Will Travis CEO of American Unit
NEW YORK (AdAge.com) -- Dentsu Holdings USA today named Will Travis CEO of Dentsu America. Mr. Travis joined Dentsu in 2008 as senior VP-business strategy ...Dentsu Names Will Travis CEO of American Unit
NEW YORK (AdAge.com) -- Dentsu Holdings USA today named Will Travis CEO of Dentsu America. Mr. Travis joined Dentsu in 2008 as senior VP-business strategy ...Hmm, It's 2010 -- About Time for Chipotle to Switch Up Ad Agencies
NEW YORK (AdAge.com) -- For some marketers, a new year means a new agency. If that's your company's annual resolution, you should know that line ...McCann Worldgroup Unveils Tech-Development Unit
NEW YORK (AdAge.com) -- Trying to grow a bit "nimble, fast and digital" within its old-school walls, McCann Worldgroup is launching a tech unit called ...Context Crisis: Why Agencies Need Media Directors Most
In media management it's the experienced, talented media director who sees the big picture, has an arsenal of resources to draw from, and the strength ...McCann Bets Big on Nick Brien to Fix the Adworld's Largest Global Network
CHICAGO (AdAge.com) -- Fixing what ails Interpublic's McCann Worldgroup may well be the toughest job in the agency business right now, but the consensus among ...McGarryBowen Is Ad Age's Agency of the Year
NEW YORK (AdAge.com) -- In 2009, McGarryBowen demonstrated an understanding of what many of its peers are fast forgetting: for all the ways the ad ...Creativity Agency of the Year: Mother
NEW YORK (AdAge.com) -- In the past year, Mother expanded the already broad range of work coming out of its Bond Street headquarters, it added ...McCann Bets Big on Nick Brien to Fix the Adworld's Largest Global Network
CHICAGO (AdAge.com) -- Fixing what ails Interpublic's McCann Worldgroup may well be the toughest job in the agency business right now, but the consensus among ...McGarryBowen Is Ad Age's Agency of the Year
NEW YORK (AdAge.com) -- In 2009, McGarryBowen demonstrated an understanding of what many of its peers are fast forgetting: for all the ways the ad ...Creativity Agency of the Year: Mother
NEW YORK (AdAge.com) -- In the past year, Mother expanded the already broad range of work coming out of its Bond Street headquarters, it added ...Context Crisis: Why Agencies Need Media Directors Most
In media management it's the experienced, talented media director who sees the big picture, has an arsenal of resources to draw from, and the strength ...Crispin's Alex Bogusky Takes On MDC-Wide Role
NEW YORK (AdAge.com) -- Alex Bogusky, the biggest name over the door at MDC Partners' most successful agency, Crispin Porter & Bogusky, is taking on ...McCann Worldgroup Unveils Tech-Development Unit
NEW YORK (AdAge.com) -- Trying to grow a bit "nimble, fast and digital" within its old-school walls, McCann Worldgroup is launching a tech unit called ...Nick Brien to Be Named CEO of McCann Worldgroup
NEW YORK (AdAge.com) -- Nick Brien on Thursday will be named CEO of Interpublic Group of Cos.' biggest agency network, McCann Worldgroup, ending years of ...American Family Insurance Shifts Creative to Ogilvy, Chicago
CHICAGO (AdAge.com) -- In a blow to Omnicom's Element 79, American Family Insurance has shifted its creative-advertising account to the Chicago office of WPP's Ogilvy ...Hmm, It's 2010 -- About Time for Chipotle to Switch Up Ad Agencies
NEW YORK (AdAge.com) -- For some marketers, a new year means a new agency. If that's your company's annual resolution, you should know that line ...